Greeting cards get MPs' extra touch

 
The Straits Times | Jan 23, 1990
By: Elaine Lo


Some even have coloured portraits printed on them

THE YEAR OF THE HORSE

A MORE personal touch has been given to the Lunar New Year greeting cards which some MPs send to their constituents.

These MPs have printed special cards, some with their colour portraits, for distribution to residents.
Mr Peh Chin Hua, MP for Jalan Besar GRC, and Dr Low Seow Chay, MP for Chua Chu Kang, are among those who have printed specially-designed greeting cards for all residents in their constituencies.

The multi-purpose greeting cards convey the MPs' good wishes, inform residents about activities at their community centre and serve as a keep-in-touch link.

Dr Low, who is vice-chairman of the Bukit Batok Town Council, said the cards printed in his GRC was a town council effort, costing between 25 to 30 cents each. Some 30,000 cards were sent out before the end of the year.

The other MPs whose photographs are on the cards include Dr Ong Chit Chung, MP for Bukit Batok, and Dr Seet Ai Mee, Minister of State (Community Development and Education) and MP for Bukit Gombak.

"Because New Year and Chinese New Year fall in the same month, the greeting is appropriate for both occasions.

"It kills two birds with one stone," said Dr Low, describing the glossy lilac-coloured card with the green and blue logo of the town council on its cover. The card also bears the town council song, colour portraits of three MPs, New Year greetings in four languages and a picture of the council's office.

"In addition to wishing all residents a Happy New Year, it is a good way to promote the town council image, including the song and logo," said Dr Low who has sent out some 6,000 cards in his constituency.

Greeting cards by Mr Peh Chin Hua of Jalan Besar GRC, bears a traditional Chinese painting on the cover with New Year greetings printed in English and Chinese.

The personalised greeting cards are a new development in the MP-constituent relationship.

Previously, most MPs used a pocket-sized calendar-cum-greeting-card to inform constituents about activities at the community centres.

At least one MP, Mr Loh Meng See of Kampong Glam, visits his constituents during Lunar New Year, bearing Mandarin oranges.