Greeting cards get MPs' extra touch
The Straits Times
| Jan 23, 1990
By: Elaine Lo
Some even have coloured portraits printed
THE YEAR OF THE HORSE
A MORE personal touch has been given to the Lunar
New Year greeting cards which some MPs send to their constituents.
These MPs have printed special cards, some with
their colour portraits, for distribution to residents.
Mr Peh Chin Hua, MP for Jalan Besar GRC, and Dr Low Seow Chay, MP
for Chua Chu Kang, are among those who have printed specially-designed
greeting cards for all residents in their constituencies.
The multi-purpose greeting cards convey the MPs'
good wishes, inform residents about activities at their community
centre and serve as a keep-in-touch link.
Dr Low, who is vice-chairman of the Bukit Batok
Town Council, said the cards printed in his GRC was a town council
effort, costing between 25 to 30 cents each. Some 30,000 cards were
sent out before the end of the year.
The other MPs whose photographs are on the cards
include Dr Ong Chit Chung, MP for Bukit Batok, and Dr Seet Ai Mee,
Minister of State (Community Development and Education) and MP for
"Because New Year and Chinese New Year fall
in the same month, the greeting is appropriate for both occasions.
"It kills two birds with one stone," said Dr Low, describing
the glossy lilac-coloured card with the green and blue logo of the
town council on its cover. The card also bears the town council
song, colour portraits of three MPs, New Year greetings in four
languages and a picture of the council's office.
"In addition to wishing all residents a
Happy New Year, it is a good way to promote the town council image,
including the song and logo," said Dr Low who has sent out
some 6,000 cards in his constituency.
Greeting cards by Mr Peh Chin Hua of Jalan Besar
GRC, bears a traditional Chinese painting on the cover with New
Year greetings printed in English and Chinese.
The personalised greeting cards are a new development
in the MP-constituent relationship.
Previously, most MPs used a pocket-sized calendar-cum-greeting-card
to inform constituents about activities at the community centres.
At least one MP, Mr Loh Meng See of Kampong Glam,
visits his constituents during Lunar New Year, bearing Mandarin